Here’s What You Need To Know About The Past Week In Social Media Marketing.
1. Users Will Now Be Able To Shop The Products They See In Their Instagram Feeds
For the first time, brands will be now be able to tag products in their Instagram posts. These tags will then link out to a more detailed product page and onto a retailer’s website to purchase – allowing a clean and simple journey from falling in love with a product to owning it for yourself.
If you use Instagram Influencers as part of your social campaigns, this update will make them a lot more valuable.
2. LinkedIn Sponsored InMail Is Now Available to All Advertisers On A Self-Serve Basis
If your sales team are finding that their outbound emails are having less and less impact, you may want to trial a Sponsored InMail campaign on LinkedIn – now available on a Self Serve basis to all advertisers.
LinkedIn reports that of the 100 advertisers who participated in the pilot program prior to launch, the average open rate across the group was about 45 percent with click-through rates of 4 percent to 7 percent.
3. Instagram adds tagging, links and Boomerang support to Stories Feature.
If your business is yet to embrace Instagram’s new “Stories” feature, now is the time to get on board.
As part of the latest update, users can now add profile tagging and external links to their stories. While the ability to link to a webpage from within a Story is huge, for now the feature is only available for verified account holders.
Read more here: http://mashable.com/2016/11/10/instagram-stories-tagging/
4. LinkedIn Launches Audience Insights, allowing users to see who consumes their content.
While we all like to think of ourselves as a bit of a LinkedIn Influencer – it can be tough to determine exactly WHO it is actually reading your posts.
Well, we can wonder no more as LinkedIn has just launched Audience Insights on its mobile app.
With Audience Insights, you’ll now be able to see who has read your posts, what companies they work for, their job titles, their locations and how they discovered your content.
Read more here: https://blog.linkedin.com/…/optimize-your-linkedin-content-…